Tuesday, September 27, 2022
HomeLocal SEONew Academy Course: Learn how to Optimize Location Pages

New Academy Course: Learn how to Optimize Location Pages

How do customers discover the most effective locations to purchase what they want? To eat? To chill out? To have enjoyable? They seek for ‘close to me’ suggestions.

When a person searches for one thing that Google believes has a neighborhood intent, it’s going to present native outcomes. And since customers with a neighborhood search intent are in search of one thing they need or want proper now, you need your enterprise to point out up in these search outcomes. That’s why you need to have a location web page for every of your areas or service areas. 

These location pages are an necessary a part of constructing a profitable native search engine optimisation technique and deserve a unique method to different forms of touchdown pages. 

Our new BrightLocal Academy course—Learn how to Optimize Location Pages—will train you all you must find out about what to incorporate on location pages and how you can optimize them to make them really efficient. 

We’ve created this course in collaboration with Native search engine optimisation knowledgeable, Claire Carlile, who through the six classes will train you: 

  • what a location web page is and why we want them;
  • what to incorporate for an superior location web page, fairly than a mean location web page;
  • schema for location pages;
  • instruments and suggestions for scaling location pages;
  • and how you can monitor these pages and maintain them up to date.

Right here’s Claire with an outline of the course:

Who is that this course for?

This course is for anybody that works with native companies which have bricks-and-mortar areas or that service prospects in a really hyperlocal context.

How can I be part of?

Whether or not you’re a BrightLocal buyer or not, you will get entry to this course. You can too be among the many first to search out out when new programs drop by enrolling totally free. Right here’s how…

Should you’re a BrightLocal buyer , you may entry the academy by way of your BrightLocal account. Merely log in, click on ‘Studying Assets’ on the prime of the display and choose ‘BrightLocal Academy’ from the dropdown menu.

Brightlocal Academy Learning

You’ll be taken straight to your BrightLocal Academy account web page, the place you may enroll on the ‘Learn how to Optimize Location Pages’ course.

Should you’re not a BrightLocal buyer , you may be part of BrightLocal Academy totally free right here and comply with the identical steps above to enroll on the course.

Wish to know extra about BrightLocal Academy? 

Try the official BrightLocal Academy FAQs right here: 

What’s BrightLocal Academy, how does it work, and the way can I enroll?  

What programs does BrightLocal Academy supply and the way lengthy do they take?  

You probably have any questions of your personal, be at liberty to get in contact with us or depart a remark under. We hope you discover this contemporary new course helpful, and may’t wait to listen to the way it’s helped you enhance your native search engine optimisation expertise.

Kate Herbert-Smith

Kate is answerable for managing BrightLocal’s academic content material, guaranteeing we create invaluable assets and programs that upskill the native search engine optimisation group to allow them to develop into specialists in native advertising and marketing and utilizing BrightLocal merchandise.



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