The Ford F-150 Lightning is a sizzling new electrical providing. Nonetheless, whereas one would assume it could compete with the Tesla Cybertruck, I believe that not many individuals would count on it to be competing with the Tesla Mannequin 3, and even the Mannequin X. Nonetheless, it finally ends up that these two Tesla fashions are two of the highest 3 conquest gross sales for the Lightning. The opposite mannequin, and seemingly the #1 mannequin for conquest gross sales, is the Ram pickup — way more predictable.
Naturally, gross sales of the F-150 Lightning aren’t but tremendous excessive. In August, 2,373 models of the Lightning made it to buyer houses (or companies). So, the variety of Mannequin 3 and Mannequin X house owners buying and selling of their automobiles for a Lightning can’t be very massive. Nonetheless, it’s stunning and fascinating to notice the place these Tesla fashions have crammed at this stage of the Lightning’s journey.
Gross sales of Ford’s EVs are up four-fold
over final 12 months, with F-150 Lightning having its
finest month-to-month gross sales because it was launched. F-150
Lightning’s high three conquests are Ram
pickup, Mannequin 3 and Mannequin X ⚡️
— Emma Bergg (@ebergg)
The two,373 deliveries of the F-150 Lightning are 2,373 greater than a 12 months in the past and provides Ford a lift when it comes to EV cred. In the event you add within the 3,120 gross sales of the Mustang Mach-E, that are up 115.5% from the 1,448 deliveries of final August, Ford is lastly on its manner with electrical automobiles — a bit. Ford’s 5,493 EV gross sales are small within the grand scheme of Ford’s general portion of the market. They account for 3.6% of all Ford gross sales within the USA (not counting the Lincoln model).
Ford notes that August gross sales of its electrical automobiles had been up 307%. Nonetheless, once more, ranging from a really low quantity in August 2021, it’s not so arduous to have excessive share progress. “Ford electrical car gross sales expanded four-fold over a 12 months in the past, rising nearly 4 occasions quicker than the EV section and conquesting from rivals at a charge over 60 %.”
Maybe one of the spectacular stats relating to the F-150 Lightning is that it’s the quickest of all Ford fashions to maneuver off the lot. It sits on lots for simply 8 days, on common. The subsequent finest fashions are the Bronco (10 days) and Maverick (11 days).
Total, it’s good to see Ford growing its EV output and bragging about it. This can be a good begin. On the similar time, at 3.6% of gross sales being electrical, the corporate is way from a formidable tipping level. Ford’s EV gross sales must continue to grow at a quick charge to convey the corporate nearer to true EV management.
Nonetheless, in case you take a look at that chart above, you’ll see that simply two large-volume legacy automakers are above Ford — Kia and Hyundai. So, even at 2.9%, you possibly can say Ford is at the moment a market chief.
Additionally, orders are apparently by way of the roof. “Mustang Mach-E gross sales had been up 115 % on gross sales of three,120, with report retail orders of over 7,800 Mustang Mach-E’s for the month of August.” That’s about two months of gross sales/manufacturing ordered in a single month. If the identical occurs for a number of months operating, that’s fairly a backlog that can construct up.
Naturally, an important factor is to extend manufacturing capability. The final we heard,. Ford’s general August gross sales within the US had been simply over 150,000. Extrapolating simplistically for a minute, 150,000 Lightnings a 12 months can be 8.3% of Ford gross sales. Throw within the Mustang Mach-E and we’re getting someplace. And the way about Ford’s subsequent large electrical mannequin or two?
Ford is a troublesome auto model for me to investigate — in case you haven’t seen from this text alone. At occasions, it appears forward of the pack within the legacy auto world. At different occasions, 2.9% of gross sales electrical? Is that inspiring? In 2022, maybe it may be. Let’s see the way it change from now to 2025, after which to 2030. For now, at the least, Ford can say it’s taking clients from Tesla — and that’s an enormous prize to assert!
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