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Google shares 4 examples of how one can enhance a meta description

Google’s assist doc on controlling your snippets in search outcomes has added some examples of “unhealthy” and “higher” meta descriptions. 

The unhealthy. Google advises avoiding these 4 forms of “unhealthy” meta descriptions:

  • Record of key phrases: “Stitching provides, yarn, coloured pencils, stitching machines, threads, bobbins, needles”
  • Identical description used for each information article: “Native information in Whoville, delivered to the doorstep. Discover out what occurred right now.”
  • Doesn’t summarize the web page: “Eggs are a supply of pleasure in everybody’s life. Once I was a small little one, I bear in mind selecting eggs from the hen home and bringing them to the kitchen. These have been the times.”
  • Too quick: “Mechanical pencil

The higher. Google’s examples of higher meta descriptions:

  • Explains what the store sells and particulars like opening hours and placement. “Get all the pieces it’s essential sew your subsequent garment. Open Monday-Friday 8-5pm, situated within the Trend District.”
  • Use a snippet from the precise information article: “Upsetting the small city of Whoville, an area aged man steals everybody’s presents the night time earlier than an essential occasion. Keep tuned for dwell updates on the matter.”
  • Summarize the entire web page: “Learn to cook dinner eggs with this whole information in 1 hour or much less. We cowl all of the strategies, together with: over-easy, sunny facet up, boiled, and poached.”
  • Are particular and detailed. “Self-sharpening mechanical pencil that autocorrects your penmanship. Contains 2B auto-replenishing lead. Obtainable in each Classic Pink and Schoolbus Yellow. Order 50+ pencils, get free delivery.”

The up to date doc. Google revealed its documentation on controlling your snippets in search ends in October. You’ll be able to see all the brand new additions, right here.

Why we care. Whereas there may be nothing earth-shattering and that is largely simply fundamental search engine optimisation, it’s good to see Google present some extra particular steering on how one can create useful and descriptive meta descriptions which can be extra more likely to get clicks and site visitors. Not that we are able to ever depend on Google to make use of these meta descriptions, in fact.

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About The Writer

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about search engine optimisation, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.



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