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Samsung Shares Its Imaginative and prescient for a Smarter Life, a Sustainable Future – Samsung International Newsroom

The corporate highlights its intelligently related ecosystem for extra custom-made experiences, empowering clients to take management of their world

Samsung Electronics in the present day demonstrated its imaginative and prescient for a better life and a sustainable future. Throughout its IFA 2022 press convention, the corporate highlighted its revamped SmartThings, which unlocks new prospects for connectivity, customizability and sustainability throughout Samsung’s product classes.


The keynote showcased Samsung’s newest developments in house home equipment, TV, show, cellular and wearable expertise: an ecosystem of units intelligently related to guard the atmosphere, help more healthy existence and make every single day extra enjoyable and entertaining.



A New Frontier of Linked Dwelling With SmartThings

Samsung has built-in the SmartThings throughout its product classes,1 creating an inclusive ecosystem and an unmatched multi-device expertise that permits customers to manage and rework their atmosphere as they need. SmartThings empowers customers to get probably the most out of their Samsung units, in addition to third-party merchandise they could already personal.


This simplifies and opens up choices for connectivity. It additionally creates extra prospects for customers to tailor their gadget experiences, encouraging them to seek out new methods to take pleasure in their merchandise. By permitting you to reside every single day in probably the most environment friendly, productive and comfy methods, SmartThings provides you extra time to concentrate on what issues to you most.


“By way of our newest improvements, Samsung is offering extra open, extra related and smarter experiences for everybody,” stated Benjamin Braun, Chief Advertising and marketing Officer, Samsung Europe. “We’re persevering with our mission to convey game-changing options to help your life-style, supply new methods to be entertained, all whereas difficult how we are able to take care of our planet.”


▲ Benjamin Braun, Chief Advertising and marketing Officer and Vice President for Samsung Europe, delivering a gap speech on the IFA 2022 press convention.



Serving to Shoppers Stay Extra Sustainably

To create the final word sustainable house expertise and to grow to be the No. 1 vitality effectivity model, Samsung is combining SmartThings-based connectivity with the vitality effectivity constructed proper into its house equipment merchandise. Prospects are empowered to make eco-conscious choices with the assistance of SmartThings Vitality, which screens utilization patterns and offers real-time knowledge, making it simpler for customers to know how they’re consuming vitality.


By 2023, 100% of Samsung’s main house home equipment will likely be Wi-Fi enabled and supply the SmartThings Vitality service by default, permitting customers to constantly cut back vitality utilization with ease. What’s extra, Samsung home equipment will transcend the present highest vitality ranking2 to ship an additional 10%3 of vitality financial savings.


Utilizing the sustainable options really useful by SmartThings Vitality and implementing them by the assistance of intuitive options like AI Vitality Mode,4 clients can take steps in direction of decreasing consumption at house by switching appropriate sensible home equipment5 to vitality saving mode.


The Bespoke AI™ Washer provides AI Ecobubble™, which turns detergent into bubbles that shortly get absorbed into the laundry. This delivers the identical stage of cleanliness whereas lowering vitality utilization by as much as 70%.6 Customers may also cut back vitality waste with AI Wash Cycle, which identifies optimum ranges of water and detergent, then adjusts soaking, rinsing and spinning occasions.


The Digital Inverter Motor in washers and dryers, in addition to the Digital Invertor Compressor in fridges, are coated for 20 years by probably the most complete guarantee7 Samsung has supplied but, to guarantee clients that their home equipment gained’t want changing8 any time quickly.


For extra sustainable leisure, Samsung launched the SolarCell Distant, which fees by publicity to mild and radio frequencies from units like Wi-Fi routers.9 Samsung estimates that over seven years, the corporate may forestall greater than 200 million batteries from getting into landfills. This 12 months, Samsung is opening up the licence for this design to the general public,10 in order that different producers may be extra sustainable too.


Samsung can also be contributing to a cleaner atmosphere by repurposing ocean-bound plastics. The corporate is repurposing discarded fishing nets, utilizing them to create a brand new materials to be used in cellular merchandise together with the Galaxy Z Flip4, Z Fold4 and Buds2 Professional. By the tip of 2022, Samsung may forestall greater than 50 tons of plastic from getting into the world’s oceans.


Samsung can also be aiming to create Web Zero Houses throughout Europe by varied partnerships. With Qcells, the corporate is exploring methods to harness photo voltaic vitality. With SMA, the main residential inverter model within the E.U., Samsung will join extra photo voltaic panels to SmartThings Vitality. Samsung can also be collaborating with world constructing, house automation and EV charger producers akin to ABB.


▲ Tanya Weller, Advertising and marketing Supervisor, Digital Home equipment for Samsung U.Ok., delivering a session speech on the IFA 2022 press convention.



Supporting Your Wellness In every single place

Samsung’s dedication to wholesome dwelling is mirrored in its broad vary of related units that target wellbeing. From air high quality management to more healthy cooking and even pet care, SmartThings provides some ways to take care of the well being of everybody in your house.


SmartThings Residence Life centralizes all current SmartThings providers, together with SmartThings Cooking, Clothes Care, Pet Care, Air Care and Vitality, into an accessible hub on smartphones. This enables clients to take care of varied components of their house from anyplace. However SmartThings is greater than house home equipment. It additionally contains Galaxy units, akin to the newest Galaxy Watch5 collection.


With Samsung’s groundbreaking BioActive sensor, Galaxy wearable units monitor a number of features of your physique to offer you a holistic understanding of your well being, whether or not you’re working or figuring out. Customers may also monitor their sleep high quality and obtain custom-made sleep teaching. And with SmartThings, they’ll routinely regulate gadget settings for a custom-made expertise, whether or not it’s earlier than mattress for a greater sleep atmosphere or through the day for optimum viewing situations.



Customized Leisure and Gaming for All

With SmartThings, every single day is extra enjoyable. Samsung is opening up viewing and gaming prospects for all, enabling new methods to be entertained. Prospects have a broad vary of viewing choices, together with the wall-sized MICRO LED, the large-screen Neo QLED 8Ok and the moveable Freestyle.


New for 2022 is Samsung’s The Body with Matte Show, which boosts viewing experiences with diminished reflections, providing reasonable image high quality whatever the lighting situations. With the Samsung TV Plus service, viewers can simply swap from watching on the large display to watching on the go.


Players even have loads of selection. The Odyssey Ark provides an expertise like no different, due to the 1000R curvature that wraps round customers’ visual field for max immersion. The Odyssey Neo G8 is nice for critical avid gamers, whereas Sensible Screens supply flexibility for individuals who need to use the identical show for work and play.


As well as, the just lately launched Samsung Galaxy Z Fold4 has a display that doubles in measurement, on a tool that also matches in your pocket: a super selection for gaming on the go. Samsung foldable smartphones at the moment are mainstream, with greater than twice the models shipped throughout Europe in comparison with final 12 months.11 From September, Samsung is bringing the newest improvements to much more customers, with the brand new software program on the Z Fold4, Flip4 and the Watch5 increasing to our earlier generations.


▲ Mack Isaac, Content material Creator, Gen Z Campaigns & Social Content material for Samsung Europe, delivering a session speech on the IFA 2022 press convention.



Better Experiences By way of Open Collaboration

Openness and collaboration are key components of Samsung’s philosophy, and the corporate has collaborated with a few of the largest names in expertise and leisure to offer customers a singular expertise.


In 2022, Samsung launched the Gaming Hub, which provides an all-in-one platform for locating and taking part in cloud video games, together with these on Xbox Recreation Cross, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna (U.S. solely). This opens up gaming to an entire new crowd of potential avid gamers who don’t personal a video games console, widening the gaming neighborhood and making the passion extra accessible than ever.


Samsung has additionally partnered with Philips Hue to supply immersive music experiences on Galaxy smartphones and tablets. When customers hearken to music on these units, their Hue lights can routinely change colours or dim with SmartThings music sync.


From motion pictures and video games to music, Samsung understands that leisure is most enjoyable when it evolves. Samsung has discovered a brand new companion in TikTok, the house of probably the most dynamic neighborhood of content material creators proper now. Collectively, Samsung and TikTok will work to seek out a few of the most enjoyable music makers creating proper now and supply unrivalled alternatives for them to construct their careers within the trade.


By way of SmartThings, Samsung shouldn’t be solely on a mission to boost product connectivity. The corporate is already enabling new experiences, more healthy dwelling, higher leisure and extra sustainable existence. However that’s solely the start: together with merchandise from 300 different manufacturers and 230 million registered SmartThings customers, the probabilities for a better life are actually limitless.



1 SmartThings Vitality presently works with round 40 Samsung house home equipment which might be SmartThings enabled. These embrace washing machines, garments dryers, dish washers, air conditioners, air purifiers, vacuum cleaners, ovens, hoods, cooktops, microwave ovens, TVs (fashions launched after June 2022) and vitality meters.

2 In keeping with the European Vitality Normal, the best vitality effectivity ranking for house home equipment is A for fridges and washing machines, and A+++ for dryers and air conditioners (EHS).

3 Further 10% of vitality saving is relevant for Bespoke AI™ laundry, Bespoke backside mounted freezer and Eco Heating System.

4 Out there on Android and iOS units. A Wi-Fi connection and a Samsung account are required.

5 Solely accessible for sensible home equipment which might be appropriate with AI Vitality mode.

6 Examined in accordance with IEC 60456-2010 / 4kg Wash Load / Tremendous Eco Wash chilly (WF80F5E5U4W) vs. Cotton 40°C with out Ecobubble (WF0702WKU). Particular person outcomes might range.

7 The 20-year guarantee is simply relevant to the digital inverter motors in washers and dryers and compressors in fridges, offered within the E.U. beginning in July along with digital inverter motors present in washers offered within the U.S. It’s restricted to merchandise manufactured by Samsung and subcontracted producers and doesn’t apply to any outsourced merchandise.

8 Samsung works inside the WEEE (Waste of Electrical and Digital Gear) laws for the environmentally protected assortment, remedy, recycling and disposal of kit.

9 Suitable with 2.4GHz Wi-Fi.

10 See https://solarcellremote.samsung.com/ for extra.

11 Galaxy Z Fold4 and Z Flip4 shipped till August 31, 2022 vs. Z Fold3 and Z Flip3 shipped till August 31, 2021.



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