In a new advert, Samsung is throwing shade towards the shortage of “innovation” on the iPhone whereas selling options corresponding to a 108-megapixel digital camera and 100x “Area Zoom” obtainable in its newest gadgets.

The advert, titled “Buckle Up,” is aimed towards present ‌iPhone‌ customers and promotes the Galaxy S22 Extremely, the brand new Z Flip 4, and options not obtainable to ‌iPhone‌ prospects. “Buckle up for Apple’s newest launch,” the advert says. “As you enter a world the place heads will flip, simply none in your path.” A world the place “the best decision in a smartphone might be in another person’s pocket. And that epic moon shot that is getting all of the likes will not be yours.” “This innovation just isn’t coming quickly to an ‌iPhone‌ close to you,” the 30-second advert concludes.

The advert comes simply six days forward of Apple’s “Far Out” occasion, the place it is anticipated to announce the iPhone 14 and iPhone 14 Professional. Apple is planning main new options on the Professional digital camera programs for its higher-end gadgets, together with an all-new 48-megapixel digital camera and attainable 8K video recording. Alongside digital camera enhancements, the ‌iPhone 14 Professional‌ is rumored to function an always-on show and a brand new pill-shape notch substitute.

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